Focus on the user, and all else will follow – Google
That is the truth to creating great products. In today’s world, user needs must be deeply understood to build products that satisfy the gaps.
Design centric organizations have settled the fact to have lower support costs, eliminate development wastage and increased customer happiness.
Apple, for instance is known for their artful design, which justifies their premium prices.
In e-Commerce, poor design can be for a trillion dollar opportunity to fix.
About 37% of the shoppers leave website without checking out because of bad UX(User Experience). Return on invested(ROI) for $1 invested in UX can be 100 times.
Shopping fundamentals like missing page links, re-peatedly asking for payment information, expired promo codes, inaccurate shipping calculations, missing fields required can increase checkout frustration that drops conversion rates.
Also, let alone the top line impact, design can have a direct impact on human health too. For instance, in the medical devices industry inculcating human-centric design practices can reduce stress and trauma caused for patients.
GE’s MRI scanner is a great examples of being empathetic to the user and designing the craft to reduce trauma for the naturally terrified patients.
In US, 75% of adults are attributed to have mind to severe dental phobia and end up avoiding regular dentist visits. This not only increases the cost of healthcare, but also has an adverse affect on the health of the teeth.
Design principles can be applied to city planning and infrastructure too. Florida state, is another sound story of re-thinking the city design to have positive effects on its residents.
In a nutshell, design is more than just a construction of a object; it has different connotations in different fields to directly impact customer happiness, human safety and business growth.