Focus on the user, and all else will follow – Google
This remains the truth to create great products. In today’s digitally connected world, deep user analysis is core to build products to solve hard problems at scale.
Design centric organizations have settled the fact to have lower support costs, eliminate development wastage and increased customer happiness.
Apple, for instance known for their artful design, which justifies their premium prices.
In e-Commerce, poor design opens up a trillion dollar opportunity to fix.
About 37% of the shoppers leave website without checking out because of bad UX(User Experience). Return on invested(ROI) for $1 invested in UX can be 100 times.
Shopping fundamentals like missing page links, re-peatedly ask for payment information, expired promo codes, inaccurate ship-method calculations, missing fields required can increase checkout frustration that drops conversion rates.
Also, let alone the top line impact, design can have a direct impact on human health too. For instance, in the medical devices industry inculcate human-centric design practices can reduce stress and trauma caused for patients.
GE’s MRI scanner, for instance, an apt product empathetic to the user has been naturally designed to reduce trauma for the naturally terrified patients.
In US, 75% of adult attribute succumb severe dental phobia and end up avoid regular dentist visits. This not only increases the cost of healthcare, but also has an adverse affect on the health of the teeth.
Design principles apply to city plans and infrastructure too. Recently cited example from Florida state re-thinks the city design to have positive effects on its residents.
In a nutshell, design explores more than just a construction of a object; it has different connotations in different fields to directly impact customer happiness, human safety and business growth.