Last decade gave rise of many Direct to Consumer(D2C) business models.
The D2C model eliminates the middleman i.e. the retailer and the wholesaler.
So from Brand > Consumer. As opposed to Brand > Retailer/Dist. > Consumer.
Warby Parker, Everlane, and Bonobos, along with several others are classic examples of high-growth startups in the apparel and fashion space.
Will D2C completely change retail?
Further reading at Amazon.