Testing Direct-to-Consumer models

Last decade gave rise of many Direct to Consumer(D2C) business models.

The D2C model eliminates the middleman i.e. the retailer and the wholesaler.

So from Brand > Consumer. As opposed to Brand > Retailer/Dist. > Consumer.

Warby Parker, Everlane, and Bonobos, along with several others are classic examples of high-growth startups in the apparel and fashion space. 

Will D2C completely change retail?

Further reading at Amazon.