Where Luxury meets Personalization

YNAP(Yoox Net-A-Porter Group), a leading Italian luxury brand operates several multi-brand luxury e-stores delivering to 180 countries globally.

Per Internet Retailer, their 2017 digital spend on mobile and cloud initiatives was close to $100M. The brand has a loyal customer base of ~3 million with an average order value of $387. Their website attracts ~30 million monthly unique visitors.

Luisa Via Roma (LVR), the luxury retail brand improved their conversion by 400% by using targeted tools such as Dynamic Yield to power eight country-specific websites, personalized search results and Emarsys for personalized email marketing.

Further reading at Amazon.