Per a recent world economic study, we have entered a ‘Fourth Industrial Revolution’ where industries, technologies, and jobs are getting disrupted faster than ever before.
The astronomical change in economic landscape, industry shifts, and consumer behaviors pose a direct threat to traditional business models.
Let’s consider the brick and motor retail, for instance, losing revenues to the online and mobile channels. For the first time in retail history, customers are asking for what many retailers and brands cannot provide. Today’s consuming class is simply unforgiving, craving for the best digital experiences along with price, selection, and convenience.
Further reading at Amazon.